About Us - Affordable Real Jewelry by Adornia – ADORNIA

About

It's Simple: Inspirational silver and gemstone jewelry you can afford.

Moran "Mo" Amir founded Adornia to share her love of fun, bold, style-forward jewelry of the highest quality...starting at just $14. Before Adornia, Mo worked in the fashion industry as a sales liaison between luxury brands and discount retailers, such as Ruelala and Nordstrom Rack, selling end-of-season inventory. A savvy negotiator and major jewelry-fan, she saw an opportunity in the market to deliver high-quality jewelry directly to customers at fair prices. Adornia's mission is to bring out the natural strength and beauty of both the real materials in our jewelry, and the real women who wear it.

In a World of Fake, Be Real.

Real Materials

Adornia jewelry is made with real, fine materials such as sterling silver and natural gemstones - never plastic masquerading as jewels, and absolutely nothing that will turn you green. We take serious pride in the quality of our pieces and even more pride in the cost - providing value to our community is core to who we are. On top of that, we love a good sale! Sign up to our newsletter to receive exclusive promotions. 

Real Style

Our pieces are designed to channel individuality and personal style. Real jewelry designed especially for real women, who are living with purpose, authenticity, optimism and energy. The collection encourages mixing and matching, inspiring the #AdorniaWoman to create a look that is a unique, deeply personal and fun expression.

Real Values

Adornia aims to give back. From donating masks to NYC hospitals during the corona virus pandemic to donating to Black Lives Matter Global Network, our company believes deeply in supporting community values.


Adornia Price vs Traditional Retail Price

Adornia is built on the idea of crafting and selling real high-quality, high-style jewelry directly to our customers. What does this mean? We spare you the countless mark-ups that are traditionally hidden in jewelry prices and make them unaffordable for many. From raw materials to craftsmen, from craftsmen to a brand, between the brand and the distributor, from the distributor to the warehouse, and finally from the warehouse to the store, the price of a single piece of jewelry can double, triple, or quadruple, at each and every stage - increases that are passed on to the customer. We don’t think you should pay for all of that.

Throughout the website, you’ll see traditional retail pricing, which reflects what you would pay for a similar piece at a traditional retailer, with all the common mark-ups included. And then you’ll see the Adornia price - the cost of our jewelry to you, and with it, a guarantee that the only thing you’re paying for is a piece of jewelry that you love.

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